Website URL: http://www.brittany-ferries.co.uk/information/about-cookies

The use of cookies on www.brittany-ferries.co.uk

How to control and delete cookies

Brittany Ferries will not use cookies to collect personally identifiable information about you. However, if you wish to restrict or block the cookies which are set by our web sites, or indeed any other website, you can do this through your browser settings. The Help function within your browser should tell you how.

Alternatively, you may wish to visit www.aboutcookies.org which contains comprehensive information on how to do this on a wide variety of browsers. You will also find details on how to delete cookies from your computer as well as more general information about cookies. For information on how to do this on the browser of your mobile phone you will need to refer to your handset manual.

Please be aware that restricting cookies may impact on the functionality of our website.

Brittany Ferries use a number of suppliers who also set cookies on both our websites on our behalf in order to deliver the services that they are providing. If you would like more information about the cookies used by these suppliers, as well as information on how to opt-out, please see the sections below.

Site function

This is a list of the main cookies set by our website, and what each is used for.

Generated by our site
Name DescriptionDuration
CFID and CFTOKENThese store client and session variables to identify our site users. Further information can be found here30 years
JSESSIONIDThis is a similar cookie to the ones listed above. Further information can be found here and on the Adobe site.Expires at the end of the session
Widget(x)This is used by the small booking form seen around the site to remember whether the Holiday or Ferry display was previously used. (x) refers to the article ID or number of each widget so the cookie is unique to each widget.Expires at the end of the session
referrerThis is used when a booking is made under an account numberVariable but 7 days on average

Third Party Cookies

Brittany Ferries use a number of suppliers who also set cookies on our website on our behalf in order to deliver the services that they are providing. If you would like more information about the cookies used by these suppliers, as well as information on how to opt-out, please see their individual privacy policies listed below.

Web analytics

Google Analytics tracking uses cookies in order to provide meaningful reports about our site visitors.

Google Analytics
Name DescriptionDuration
__utma, __utmb, __utmc, __utmz, __utmv, __utmx These are used by Google Analytics as described hereFind out more

Site optimisation

The following cookies are used for our multivariate testing, personalisation and optimisation solution. This service is provided by Maxymiser.

Cookies generated by Maxymiser
Cookie DescriptionDuration
mmcore.pd These are used to store Visitor ID and interaction profile (unless client uses Inline DB). This cookie is essential for correct campaign logic and reporting.12 months
mmcore.srvThis stores affinity to the Content Generator (recently served request for this visitor).12 months
mmidThis is used to share transparently Visitor ID between Content and Product Generators.12 months
mmcore.tstThis is used by the platform as a test to see whether or not browser settings allow cookies to be set on the end-user machine.12 months
mmauthidThis is set for compatibility with users who access Maxymiser's User Interface.12 months
k_visitThis is set on maxymiser.com and used for integration with the Tealeaf library.12 months

User satisfaction

The following cookies are used to measure user satisfaction on our site through the use of a survey. This service is provided by Foresee.

Foresee
Name DescriptionDuration
fsr.s This is used to determine which survey will be presented to a web user, and when.Expires at the end of the session
fsr.rThis is used to ensure that customers are not re-invited to participate in a survey for a specific number of days.90 days
fsr.aThis is used to ensure that the ForeSee survey is presented at the conclusion of the site visit.Expires at the end of the session

Marketing

The following cookies are used to measure the effectiveness of our online marketing.

Cookies used by advertising networks and platforms
NameDescription
DoubleClickDoubleclick 'Spotlight Tags' are used to measure the effectiveness of online marketing campaigns for Brittany Ferries. Find out how to reject or delete this cookie
Ad serving (targeted)Some third party companies use cookies to discover general information about the pages on our website that you visit and they also processes IP addresses to collect other non-personally identifiable information in order to place you in a "market segment". They then place advertisements on other websites which they believe people in your market segment will find relevant. How to reject or delete these cookies

http://www.doubleclick.com/privacy/index.aspx
http://advertising.aol.com/privacy
http://www.specificmedia.co.uk/privacy.php
http://info.yahoo.com/privacy/us/yahoo/adserving/
brittanyferriesmailers.co.uk and maxemail.comUsed to measure the effectiveness of our email marketing campaigns.

Embedded content

We sometimes embed photos and video content from websites such as YouTube and Flickr. As a result, when you visit a page with content embedded from, for example, YouTube or Flickr, you may be presented with cookies from these websites. Brittany Ferries does not control the dissemination of these cookies. You should check the relevant third party website for more information about these.