About Cookies

This cookie policy explains what cookies are and how we use them on our website.

What is a cookie?

A cookie is a small text file that is stored in your web browser on your computer, phone or other device when you visit a website. These cookies allow our website to recognise you if you visit us again and enables us to enhance your experience and provide the most relevant information to you.

How to control and delete cookies

With most Internet browsers, you can delete or block cookies or ask to receive a warning before a cookie is stored. The 'Help' function within your browser should tell you how.

Alternatively, you may wish to visit https://www.youronlinechoices.eu which contains comprehensive information on how to manage your cookie settings on a wide variety of browsers. The site also contains details on how to delete cookies from your computer, phone or other device as well as more general information about cookies.

Please be aware that restricting all cookies may impact on the functionality of our website.

Site function

This is a list of the main cookies set by our website, and what each is used for.

Cookies generated by our site
Name Description
PHPSESSID This stores a numeric ID for the current user session of the site.
wilf_jwt This cookie is only set if you log in to a My Brittany Ferries account or Club Voyage account. It ensures that you stay logged in until you decide to logout. 
obe_uid This allows us to customise the content shown to you when booking a trip, for example if you are booking a holiday but do not select to bring a pet with you, we will not show you pet related holiday information. 
cookie-agreed This cookie is set to confirm that you have accepted our cookie policy and are allowing the use of cookies during your visit to the site. 
obe_tab This cookie will only be set if you open the site in multiple browser tabs, it allows us to keep the current page relevant and not change based on preferences set in another instance of the site. 
__storejs__ This cookie allows us to store the values listed above in the local storage of your browser. 
QueueITAccepted-SDFrts345E-V3_seasonlaunchuk This cookie sets your place in the virtual website queue that may be activated during peak traffic periods. 

Third Party Cookies

We use a number of suppliers who also set cookies on our website on our behalf in order to deliver third party services such as website use statistics. If you would like more information about the cookies used by these suppliers, as well as information on how to opt out, please see their individual privacy policies listed below.

Web analytics

Google Analytics tracking uses cookies in order to provide meaningful reports about our site visitors.

Google Analytics cookies
Name Description
__utma, __utmb, __utmc, __utmz, __utmv, __utmx These are used by Google Analytics as described here.


We use Hotjar in order to better understand our users’ needs and to optimise this service and experience. Hotjar is a technology service that helps us better understand our users experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behaviour and their devices (in particular device's IP address (captured and stored only in anonymized form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), preferred language used to display our website). Hotjar stores this information in a pseudonymized user profile. Neither Hotjar nor we will ever use this information to identify individual users or to match it with further data on an individual user. For further details, please see Hotjar’s privacy policy by clicking on this link.
You can opt-out to the creation of a user profile, Hotjar’s storing of data about your usage of our site and Hotjar’s use of tracking cookies on other websites by following this opt-out link.

Name Description Duration
_hjIncludedInSample Hotjar cookie. This session cookie is set to let Hotjar know whether that visitor is included in the sample which is used to generate funnels. 365 days
_hjid Hotjar cookie. This cookie is set when the customer first lands on a page with the Hotjar script. It is used to persist the random user ID, unique to that site on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID. 365 days


We use Amigo technology to help test and optimise our website to give our users a better service and experience.

Amigo use the following cookies for all Clients in all circumstances.

Name Description Duration
amigo-xxxxxx If a user has been referred by another user this cookie contains the token(s) with which they referred.
If a Client is not making use of Amigo sharing functionality this cookie will always have a value of "[]".
Last update + 1 year.
amigo-id-xxxxxx A randomly-generated unique identifier for the current device. Last update + 1 year.
amigo-session-xxxxxx A list of sharing tokens which the user has generated in their current session.
Will only ever have a value other than "[]" if the Client is making use of Amigo's sharing functionality.
Note : to all intents this is essentially deprecated as the only thing that will set this cookie's value is the create-token plugin.
Session (as defined by browser).
amigo-session-id-xxxxxx A randomly-generated unique identifier for the Amigo session. Session (as defined by browser).

Note : the "xxxxxx" represent the first 6 characters of a Client's API key

User satisfaction

The following cookies are used to measure user satisfaction on our site through the use of a survey. This service is provided by Foresee.

Foresee cookies
Name Description Duration
fsr.s This is used to determine which survey will be presented to a web user, and when. Expires at the end of the session
fsr.r This is used to ensure that customers are not re-invited to participate in a survey for a specific number of days. 90 days
fsr.a This is used to ensure that the ForeSee survey is presented at the conclusion of the site visit. Expires at the end of the session



The following advertising networks and platforms are used to measure the effectiveness of our online marketing.

Cookies used by advertising networks and platforms
Name Description
DoubleClick DoubleClick is used to measure the effectiveness of online marketing campaigns. More information available at https://www.doubleclickbygoogle.com
Ad serving (targeted)

Some third party companies use cookies to discover general information about the pages on our website that you visit and they also process IP addresses to collect other non-personally identifiable information in order to place you in a "market segment". They then place advertisements on other websites which they believe people in your market segment will find relevant.

Google AdWords - https://policies.google.com/technologies/ads
Ve Interactive - https://www.ve.com/privacy-policy
Bing - https://advertise.bingads.microsoft.com/en-gb/resources/policies/privacy-and-data-protection-policies
Twitter - https://business.twitter.com/en/help/ads-policies/introduction-to-twitter-ads/twitter-ads-policies.html
Facebook - https://www.facebook.com/about/privacy
PPC Stars - https://www.ppcstars.co.uk/privacy-policy


Pure360 cookies
Name Description
tms_VisitorID Used to identify each customer and attributes site interactions to them. The cookie is set to expire after 80 weeks, which is extended each time a customer visits the site. If the customer doesn't return to the site within that period, the cookie will be automatically deleted
tms_wsid This is a housekeeping cookie set to expire after 30 minutes and works in conjunction with the tms_VisitorID cookie to capture customer activity
newsPopUp Used to show or suppress pop ups to the customer

Social media and Embedded content

We may also use social media sharing buttons/plugins and embedded content on this website from YouTube, Twitter, Instagram, Facebook and Pinterest. As a result, when you visit a page with embedded content or use a social sharing button, these services may set cookies through our website. Brittany Ferries does not control the dissemination of these cookies and you should check the relevant third party website for information about their respective privacy policies.